Build-A-Wear: Urban Hippy Club

(above) Models wearing Urban Hippy Club clothing brand.

Thread Time Story- One MC’s dream comes alive through the SEAMS.

Meet Kashton Amir. An independent rap artist with a vision beyond verses. A venture birthed in fuel to light the resource for his musical aspirations, Kashton had no idea the impact and influence his brand would have in the local art scene. From hip hop to “hoodie star”, this creator’s “fashionable sense” has the potential to be a must have in the WOKE artist’s WARDROBE.

South Chicago native, Kashton Amir, spent his younger years writing poetry. “I ventured into music. Then I needed another income to fund my music, so I started thinking of a side hustle.”, says Amir. “I thought of what I was interested in, like clothes and shoes. So, I said, “I’m going to do a clothing brand.”

As Kashton began his business venture, he realized that he found his “why”. “That’s why I named it Urban Hippy Club with a y.”, he shares. “To give introspection.” Kashton’s clothing catalog ranges from t-shirts to sweaters and hoodies; all garnished with the trendy bubble letter logo, and a signature conscious slogan on the back. “Also at that time that I was searching for a venture, I became more conscious, so I wanted to create something to reflect that.”

Kashton’s vision began to manifest not only his business goals, but also his music aspirations. In September of 2020, Kashton released his debut EP, “Midwest” on streaming platforms. “My actual first mixtape I did in high school was “From the Streets to the Sheets.”, laughs the MC. “As far as music inspirations, I was really big on Kanye West, pop rock and other genres in high school…like the Beatles and Paramore.” The Chi-town “conscious” rapper also released singles such as, “Make Itself”, “October 1st”, “FWY”, and “Go Krazii”. His latest EP, “Perfect Timing” was dropped in June 2023. “I just rap about my life experiences and spreading love.”

Kashton Amir- “Tuff Skin”

Currently, Kashton is focusing on new designs for his clothing brand and expanding inventory and exposure. “I have a bunch of music that I haven’t released yet, but right now I’m just trying to focus on my brand and keep it all together. I want to create a conscious community. It’s not just a brand, it‘s a lifestyle.” No worries, with an ambition and drive like Kashton’s…there will always be the PERFECT time for the perfect RHYME. More success to this mogul in the making.